Showing real climate wins and friendships helps people join collective climate efforts - Peer2Peer

Showing real climate wins and friendships helps people join collective climate efforts

Jan 27, 2026

What does it take to spur individuals to act as a group with a shared purpose on climate change? According to a new Stanford-led study, the key is to show them how collective actions on climate have made a difference and often generate good vibes for participants.

https://phys.org/news/2026-01-real-climate-friendships-people-efforts.html

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