How Indian Travel Companies are Turning Anxiety into a Product Category
Jan 20, 2026
Indian OTAs are moving beyond pure searchandbook engines as they monetize peace of mind. The ones that stand to gain are those that explain risk clearly and give users the choice to offload uncertainty, at least until AI models can reliably handle rare, disruptiondriven shocks.
https://skift.com/2026/01/20/how-indian-travel-companies-are-turning-anxiety-into-a-product-category/
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