1-16-26-9 am INDIANAPOLIS (WISH) — 9AM Club, a ready-to-drink cocktail brand co-founded by Luke Naas and Lucas Lemme during their senior year at the Kelley School of Business, is rapidly expanding across Indiana. The product is designed for health-conscious consumers seeking enjoyment without the hangover effect. The brand offers cocktails made with real fruit juice, electrolytes and no added sugar, totaling 99 calories per serving. Co-packed with Sun King Brewery, 9AM Club is tailored for individuals who want a great night out while prioritizing their well-being the next day. 9AM Club was founded by Naas, a Kelley School of Business graduate and Lemme while they were students at Indiana University. The company originated during a training trip for their biking team when Naas, reflecting on their experiences, expressed the need to enjoy drinks without the adverse effects. “I looked at him, I’m like, we need to find a way to still train, but also enjoy a few drinks,” Naas said. In the early stages, Naas dedicated numerous nights to creating and testing drink formulations. “I mean, honestly, endless. Every single night my first semester of my senior year, I was doing different iterations,” Naas recounted. Eventually, this led to the development of their current product, which combines quality ingredients for a refreshing taste. The cocktails are gluten-free, non-carbonated, and feature only natural ingredients. Naas emphasized, “We want something that’s very smooth, easy on the stomach and easy to have a good time, but also a great tomorrow.” This product appeals to consumers seeking healthier drinking options in a market increasingly focused on wellness and productivity. As of now, 9AM Club is available in stores state-wide throughout Indiana, including retailers like Total Wine and Muncie Liquors, reaching from South Bend to Evansville. Looking ahead, Naas mentioned plans for a variety pack and expanding into additional states, reflecting the brand’s growing popularity. With recent trends showing an increase in health-conscious drinking habits, 9AM Club positions itself perfectly within this market. “A lot of people are stopping drinking today because of the hangovers. They want to be more productive. We don’t want to stop drinking,” Naas said, highlighting the brand’s mission. The company aims to increase its market presence in more states while continuing to build strong local partnerships. Future developments, including new product offerings, are anticipated as the brand gains traction in the ready-to-drink category. For more information, visit 9amclub.com. ...read more read less