NFL Sees 2ndHighest Regular Season Average Viewership Since 1988 At 18.7 Million, Up 10% From 2024
Jan 07, 2026
Credit: MGN(Associated Press) – The NFL has averaged 18.7 million viewers per game this season, marking the second-highest average since 1988.
This is a 10% increase from last season.
Nielsen’s new Big Data + Panel methodology, which includes out-of-home viewers and smart TV data, has contribute
d to this rise.
All five weekly NFL packages saw viewer increases.
Prime Video’s “Thursday Night Football” had the largest gain at 16%.
CBS had the most-watched slate, averaging 21.25 million viewers.
NBC’s “Sunday Night Football” averaged 23.5 million viewers, continuing its primetime dominance.
Streaming platforms like Peacock and Paramount Plus also saw significant boosts. ...read more read less