San Francisco returns to Rose Parade after decades, wins award
Jan 01, 2026
After not participating for nearly five decades, San Francisco made a triumphant return to the Rose Parade Thursday, earning the Extraordinaire Award for the most extraordinary float.
The 55-foot “Believe in San Francisco” float created by Travel San Francisco captivated millions of viewers w
orldwide, featuring more than 100,000 flowers, some of the city’s amazing landmarks, the Golden Gate Bridge, the Painted Ladies and Chinatown’s Dragon Gate.
It’s the first time San Francisco has featured in the iconic New Year’s celebration since 1978.
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