Moral arguments about care and fairness persuade both liberals and conservatives - Peer2Peer

Moral arguments about care and fairness persuade both liberals and conservatives

Dec 29, 2025

A new study shows that moral arguments appealing to care and fairness can persuade both liberals and conservatives in the United States. By contrast, arguments grounded in the "binding" moral foundations—loyalty, authority and sanctity—primarily influence conservatives.

https://phys.org/news/2025-12-moral-arguments-fairness-liberals.html

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