(CNN)– Paramount has just upped the ante in its hostile takeover bid for Warner Bros Discovery. The company has announced that Larry Ellison, the father of Paramount CEO David Ellison will personally guarantee the $40 billion to bankroll the transaction. The Ellisons will also let shareho lders peer into the finances of their family trust. The Warner Bros Board of Directors has rejected Paramount’s bid multiple times, the board opting instead to go with an offer from Netflix, which WBD says is more valuable. Categories: Entertainment News, News Tags: Netflix, Paramount, Warner Bros. studio, Warner Brothers ...read more read less