‘They’re selling everything as trauma’: how our emotional pain became a product | Katherine Rowland
Dec 14, 2025
In an economy that rewards confession and self-labeling, pain is no longer something to survive – but something to brand, sell, and curateIn March 2023, Dr Gabor Maté, a retired family physician and among the most respected trauma experts in the world, boldly diagnosed Prince Harry with Attention
Deficit Disorder (ADD), during a live interview.Having read the Duke of Sussex’s ghost-written memoir, Spare, Maté said that he had arrived upon “several diagnoses” that also included depression, anxiety and post-traumatic stress disorder. These were not evidence of disease per se, Maté went on to elaborate. Rather, he said: “I see it as a normal response to abnormal stress.” Continue reading...
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