IHG’s Champagne Problems: Scaling Luxury Without Blurring Brands
Dec 04, 2025
For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.
https://skift.com/2025/12/04/ihgs-champagne-problems-scaling-luxury-without-blurring-brands/
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