COLUMBIA, S.C. (WOLO)– SC Dept. of Public Health, announced that WIC will only pay for store brand milk or the lowest-cost milk. Officials say starting on December 8, 2025, the change will begin. The change applies only to milk, not infant formula. Public Health officials say store brand m ilk has the same nutrition and quality as name brands, just at a lower price. Categories: Local News, State Tags: SC Department of Public Health, South Carolina, South Carolina Department of Public Health (DPH) ...read more read less