MONSON, Mass. (WWLP) - Monson Savings Bank has announced the promotion of Awildo "Wil" Morales to Assistant Vice President and Community Lending Officer, recognizing his strong leadership and dedication to the communities the bank serves. In his new role, Morales will focus on building relationsh ips with local borrowers, offering personalized lending solutions, and working closely with individuals and businesses to help them achieve their financial goals. Massachusetts sea turtles return to ocean after months of rehab A resident of Ludlow, Morales brings more than 15 years of experience in banking and retail to his new position. He has spent over eight years at Monson Savings Bank, most recently serving as Branch Manager and Security Officer. During his tenure, he has earned a reputation for delivering outstanding customer service, mentoring staff, and actively engaging with the community. “We are thrilled to congratulate Wil on his well-deserved promotion,” said Dan Moriarty, President and CEO of Monson Savings Bank. “Wil brings passion, leadership, and deep community roots to everything he does. His dedication to our mission of supporting customers and enriching the lives of those in the communities we serve is unmatched.” Morales is a graduate of Holyoke Community College with an associate degree in Business Administration and has continued his professional development through the New England School of Financial Studies, the Employer’s Association of New England Leadership Class, and the X-Team program. He has also played a key role in employee training, particularly in personal and business account services. Before joining Monson Savings, Morales spent six years as a Branch Manager at Berkshire Bank. Beyond his banking expertise, Morales is deeply involved in the community. He participates in the Quaboag Chamber of Commerce referral group, leads financial literacy workshops at local schools and senior centers, and serves as an usher at LifePoint Church. Within the bank, he contributes to several internal committees, including Fraud, Waste Watchers, and CRA/Fair Lending. “I am blessed to work for an organization that supports me while more importantly supporting the best interest of our customers,” Morales said. “I look forward to continuing to contribute to the success of Monson Savings and our surrounding communities.” Local News Headlines Chicopee woman claims $100K prize after son sees 22News unclaimed ticket story Senator Markey and Mass. officials request answers on LIHEAP staff cuts Beauty Batlles Lounge helps combat period poverty in Chicopee and Holyoke Public Schools MassDEP celebrates 50th anniversary in Springfield WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on WWLP.com. ...read more read less