Fresno's River Park under fire over Asian food vendor ban
Apr 14, 2025
FRESNO, Calif. (KSEE/KGPE) - Asian food vendors and their supporters say they're "disappointed" at the recent decision to ban all Asian food vendors from Tuesdays' and Saturdays' farmers markets at River Park.
El Jablito Food Truck is known locally for its Filipino cuisine. On Saturday, the truck
announced to followers on social media that they would no longer be allowed to sell their food at the River Park Farmer's Market, along with other Asian food vendors.
According to El Jablito's post, the business was one of many vendors told that Asian food vendors will no longer be allowed at the markets due to "surrounding restaurants hurting."
"We are very disappointed by River Park," El Jablito's post said. "So many of our customers in the area enjoy bringing their families out to dine with us and other Asian food vendors."
Lin's Restaurant Group also posted on social media over the weekend, addressing the ban and saying in part, "Spicy J’s, J-Pot, J-Tea and O-iza have no involvement in this decision and were not consulted on the matter."
According to the restaurant group, they were not aware of any such ban and have never raised any concerns or complaints about food vendors operating in the area.
In response, River Park Fresno, The River Park Farmer's Market, and Fresno Street Eats stated on social media in part:
River Park, California Fresh Farmer's Market Association and Fresno Street Eats have historically - and will always - value and inherently support the rich multi-cultural communities of the Central Valley. Such richness of culture and cuisine benefits us all. This includes a commitment to incubating small, local businesses, which are the backbone of our broader community.
River Park has commitments to its tenants that it must keep and honor with integrity. This includes, for example, fostering loyalty to their brands and striving to cultivate an environment within which they can thrive. To this end, the River Park farmer's market events and other collaborations are designed to complement the River Park tenants, not directly compete with them.
River Park Fresno via Instagram
Natalie Sakkahanaune-Simmavong says her family's food truck, Sticky Rice on Wheels, has been at the farmer's market for five years. She says she doesn't believe her family's business competes with any tenants or other vendors due to the distinctness of the food.
"Our food is Lao food, Southeast Asian, very distinct," Sakkahanaune-Simmavong said. "Lao food is part of Asian food [but] we just don't know how to feel."
Sakkahanaune-Simmavong says the decision will unquestionably be a hit to the family's food truck financially.
Other vendors say they can't help but feel discriminated against.
Husband and wife, Lee Moua and Nou Xiong, own and operate Nu-Nu's Kitchen together. The couple says they don't feel they should be considered a competitor because they don't even have a food truck.
"You can't help but feel discriminated against," Moua said. "As a pop-up vendor, we kind of wonder. As small as we are, it feels like we got stepped on."
Moua says organizers with Fresno Street Eats and the River Park Farmer's Market have called them to reassure them that they are working to help them.
"We believe them, and there are people that we trust in that have helped us get us to where we are today," Moua said. "We do feel assured that everything is going to be okay and everything will work out."
Though the next Tuesday farmer's market will exclude Asian food vendors, the owners of Nu-Nu's and Sticky Rice say they know, wherever they go, the loyal customers they've gained are sure to follow.
"Thank you, from the bottom of our hearts," Moua said. "You guys helped get us to where we are today." ...read more read less