New Thunder playoff popup shop open for limited time in Automobile Alley
Apr 14, 2025
OKLAHOMA CITY (KFOR) — After the Thunder’s historic regular season run, it’s officially playoff time in the big league city and that means it’s time for Thunder fans to get fired up.
A unique way for fans to do that this year might be by visiting Loud City HQ at 801 N. Broadway in Automob
ile Alley.
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"Loud City HQ is really creative for the loud and the loyal,” OKC Thunder Dir. Of Development and Retail Michelle Matthews said.
The playoff pop up shop has lots of activities for all thunder fans ahead of their first, first round playoff game on April 20. Inside, you can find exclusive merch, art, backdrops for pictures, music, games with chances to win prizes and more.
Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.Loud City HQ pop-up shop. Image KFOR.
"We wanted to ensure we were creating spaces that were accessible to most fans,” Matthews said.
You’ll want to get there soon though. The shop is only open from 4 p.m. to 8 p.m. each day from April 14th to April 19th. It also includes a cash bar as well. It’s just one part of the fan experience though. Below, you can find more information on all that could prepare you to cheer on the Thunder to a deep playoff run.
The Thunder UP Tour is another event coming up soon. It’s a mobile fan experience tour making stops at Campus Corner in Norman on Tuesday, April 15, at Lee West Park in Lawton on Thursday, April 18, and at the Gathering Place in Tulsa on Saturday, April 19. The tour includes a chance to win a Thunder T-shirt, the interactive OGE Thunder Bolt trailer, music, photos ops, and Thunder merchandise.
You can also Thunder UP in the Park again this year. It’s a free, pregame party at Scissortail Park plaza off S. Robinson Avenue and OKC Boulevard that begins three hours and 30 minutes prior to every home playoff game and ends 30 minutes before tipoff. Some activities include a beer garden and the Thunder Ticket Challenge presented by Simple Modern where fans, age 18 and older, can enter to win free tickets for that night’s game. Fans can also experience face painting, skills-and-drills station, inflatable games, live DJ, the Thunder merchandise trailer, the OGE Thunder Bolt, and appearances by Rumble the Bison, Thunder Girls, O’City Dance Crew, Thunder Drummers, and Storm Chasers.
For anyone with tickets, doors open two hours before tipoff and food and beverages are half-off for the first hour, excluding the Michelob ULTRA Club, Jack Daniels, and suites. The Thunder is also continuing their placement of playoff T-shirt’s on each seat at Paycom Center for every home playoff game.
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During each playoff home game, the Thunder will auction player-autographed items, as well as other signed sports memorabilia, to benefit the Thunder Community Foundation.
Fassler Hall locations in OKC and Tulsa are being transformed into Thunder Hall this year. They will serve as official Thunder Watch Party destinations with all playoff games on the big screens. Even during away games, Thunder Hall will include giveaways, Thunder-themed entertainment and special appearances.
There will also be other Thunder Watch Zones that offer more options for fans to gather with friends and watch the Thunder in the playoffs. There are four zones in Oklahoma City and one in Tulsa. OKC Tap House, Social Capital, Truck Yard and Toby Keith’s I Love this Bar Grill are the Oklahoma City locations, while Puck’s Bar and Grill will be the Tulsa location.
"We've been getting ready for months now, so, we're so excited to start to see some of it come to life and welcome fans,” Matthews said. ...read more read less