GOTrenton!, the northeast’s first all-electric, on-demand rideshare service and a flagship initiative of Isles, will expand its service area and implement improvements starting April 15, 2025.
The service will extend coverage to the entire city of Trenton, increasing the current coverage area by 2
.5 times. GOTrenton! launched in October 2023 and provided more than 28,650 rides to nearly 40,000 passengers in 2024, serving over 2,000 unique users monthly.
“GOTrenton! is committed to providing EV mobility and access to Trenton residents,” said Kep Short, GOTrenton! director. “We meet residents’ transportation needs with right-sized solutions – connecting residents with jobs, healthcare, shopping, recreation, and services while lowering tailpipe emissions and improving environmental and wellness outcomes in the city. We look forward to rolling out these upgrades next month, as they will allow us to better serve our current customers while also scaling up to offer even more residents high-quality, reliable, and clean transportation options.”
The Trenton Transit Center, Trenton Area Soup Kitchen, and Oakland Park Apartments rank as the most frequent pickup and drop-off locations for the fare-free service.
The enhancements include curb-to-curb service that will pick up riders at their exact location rather than fixed pickup spots. The fleet will upgrade from smaller GEM vehicles to EV Kia Niro crossover SUVs, accommodating 5 passengers with full amenities including heat, air conditioning, highway access, and enhanced safety features.
“Safe and affordable transportation is an issue for a growing number of residents in our community,” said Peter Rose, managing director at Isles. “GOTrenton! continues to fill a growing need for Trenton families. Getting Trentonians to shopping, services, health care, and work is our priority. Getting them there in clean, safe, and energy efficient vehicles is even better.”
A customer service hotline will be available during service hours for app assistance or ride requests without a smartphone. The service will now operate on Sundays from 7 a.m. to 1 p.m.
Construction has begun on a new GOTrenton! headquarters near the Perry Street Fire Station, expected to open this summer. This centralized location will improve operational efficiency and provide Trenton residents with 24/7 access to new EV superchargers.
GOTrenton! partners with Circuit to provide vehicles, manage daily operations, and hire and train local residents as drivers. The program promotes economic revitalization, job creation, and transportation equity while addressing air quality issues.
In New Jersey, 42% of greenhouse gas emissions come from the transportation sector. These emissions contribute to health issues in cities like Trenton, where residents face higher risks of respiratory diseases. Almost one-third of Trenton households do not own cars.
The program will remain fare-free to maximize accessibility for residents. ...read more read less
