World championship triathlon expected to bring tens of millions of dollars to Ruidoso
Mar 27, 2025
RUIDOSO, N.M. (KRQE) – A New Mexico community, devastated by floods and fires, is getting a boost as it works to bring back tourists. A world championship athletic competition is coming to Ruidoso, promising to bring athletes and visitors to the region. "You know, the buzz is already going aro
und town," said Mayor Lynn Crawford, Village of Ruidoso.
Story continues below
Crime: Video - Stolen vehicle driver totals APD vehicle in crash with officer
NM Film: ‘Rust’ trailer released more than three years after fatal on-set shooting
Sports: Rio Rancho fires boys basketball coach after 16 years
That buzz is music to Ruidoso's ears as hundreds of athletes are expected to visit Ruidoso for the XTERRA world championship next year. "We're terribly excited and especially after everything that the village in Lincoln County has been through," said Mayor Crawford.
It's been a rough year for the village, after wildfires tore through the community last year, followed by burn scar flooding. As the village works to bring tourists back, the announcement couldn't come at a better time for local businesses who have been struggling with lost revenue.
Village officials said XTERRA fits with their vision of promoting the outdoors, and they are in talks with surrounding areas like Capitan, Carrizozo to accommodate the large crowds. "We feel like we'll be able to handle it very well because we've done it in the past. And yes, we've lost some homes, lost some employees, housing and so, we're working on all those issues," said Crawford.
XTERRA said they will have somewhat of a test run this year, as they are also planning to hold their gold event triathlon in August, where anyone can compete.
Then, in the championship, athletes need to qualify. "So, this venue is going to be challenging. It's not a walk in the park, and that's what XTERRA's about. It's rugged, it's challenging," said Steve Andrus, XTERRA America's Tour manager.
XTERRA said they picked Ruidoso partly because of the scenery but mostly because of the people. "Coming to Ruidoso, having the energy from the community, having the downtown, finishing downtown, where we're welcoming the world and athletes being supported by community is really what makes this a really special event," said Andrus.
This will be the first time in the event's 30-year history that it has been held on the US mainland, after previous runs in Maui and Italy. They expect the economic impact to be at least $15 million dollars over the next three years. They said they are also looking for volunteers. ...read more read less