NIL bill hopes to even playing field with other schools
Mar 27, 2025
OKLAHOMA CITY (KFOR) — A state lawmaker is trying to pass a bill they say keeps Oklahoma universities competitive nationally.
The legislation comes as other states navigate the ever-evolving world of student athlete compensation.
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"I wouldn't say our state is at a disadvantage in terms of now with college athletics, I think there is definitely room for growth," said KFOR's Dylan Buckingham.
NIL has turned college sports into a big business as athletes can profit off of their Name, Image, and Likeness (NIL).
Now, new legislation would allow Oklahoma's universities to engage in revenue-sharing with players.
It's an effort that lawmakers say will keep our schools competitive with others across the country.
"I think what this really does is opens the door for a lot of universities to bring in top-tier talent," Buckingham said.
The bill also sets a $20.5 million cap for compensation, funded through things like advertising, sponsorships, and ticket sales.
"That helps them get them on campus a lot quicker and a lot easier because they're not reliant on some of these collectives that are going to need donations from the public and fans that want to get these guys in school," Buckingham said.
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OU and OSU tell News 4 they are thankful the state notices the importance of NIL, but Buckingham has one concern.
"It will have an impact on women's athletics because athletic programs are funded by the football program for all these universities," Buckingham said. "That's what carries them throughout the calendar year. What's going to be a big question mark about this going forward is, until there's a salary cap in the NCAA, how much money are schools going to throw towards football to get everything else funded?"
At some point, he says the NCAA will have to get involved.
"You're seeing different states have different types of rules and legislation that they're throwing out there, but the NCAA is sitting on their hands at this point, not doing anything with it," Buckingham said. "That's where I'm really intrigued to see what this looks like for women's athletics down the line, for the NCAA as a whole."
The bill has already passed the Senate. It can now be heard in the House. ...read more read less