Banana Boat, Hawaiian Tropic sunscreens not ‘reef friendly,’ lawsuit claims
Mar 25, 2025
(KRON) -- The Santa Clara County District Attorney’s Office said it filed a consumer protection lawsuit this week over a pair of popular sunscreens that were falsely advertised to Californians as "reef friendly."
Edgewell, a manufacturing company for Hawaiian Tropic and Banana Boat sunscreen
brands, used "reef friendly" or "reef safe" logos in its advertising, the suit states. "The marketing claim was spawned in 2020 after Hawaii banned two active ingredients," the DA's office wrote.
The lawsuit claims that the company’s Banana Boat and Hawaiian Tropic sunscreens used other chemicals that were also harmful to reefs but failed to disclose that fact to consumers.
District Attorney Jeff Rosen said, "An environmental catchphrase may be profitable to the company’s bottom line. But our bottom line is the law that protects consumers from irresponsible advertising."
On July 3, 2018, Hawaii banned the sale of sunscreens that contain oxybenzone and octinoxate. Hawaiian law states, "The legislature finds that two chemicals contained in many sunscreens, oxybenzone and octinoxate, have significant harmful impacts on Hawaii’s marine environment and residing ecosystems, including coral reefs that protect Hawaii’s shoreline."
edgewell-lawsuitDownload
Between 2020 and 2022, Edgewell reported sales of at least 10 million Hawaiian Tropic and Banana Boat chemical sunscreens in California, prosecutors said.
Prosecutors allege that Edgewell's "reef friendly" advertising was misleading and took unfair advantage of the fact that California consumers are likely to consider the environmental impact of a product while shopping.
The lawsuit seeks civil penalties from Edgewell and a court order to prohibit any "reef friendly" or "reef safe" advertising of its chemical sunscreens in the future. ...read more read less