Minor Hotels to Unveil Masterbrand and Unify 8 Chains on One App
Mar 24, 2025
Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.
https://skift.com/2025/03/24/minor-hotels-to-unveil-masterbrand-and-unify-8-chains-on-one-app/
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