When Apple introduced the iPhone 15 Pro, Greg Joswiak, the company’s senior vice president of worldwide marketing, said the device’s three rear cameras would give consumers “the equivalent of seven camera lenses in their pocket.” We could spend multiple podcasts debating t he technical validity of that statement, but what Joswiak was trying to imply was that the iPhone now had sensors with a resolution that was big and high enough that it could crop in to emulate various focal lengths. Now, Fujifilm is trying the same thing. With a 35mm lens stuck to a body shockingly similar to the super-popular X100VI, it would be easy to assume Fuji’s new GFX100RF is the company’s attempt to take a winning strategy and scale it up to medium format. But while most fixed-lens cameras like the X100VI create intentional limitations and encourage you to shoot more than you think, the GFX100RF is all about flexibility and intentionality. Using its high-resolution 102MP sensor, an all-new aspect ratio dial and four different digital “zoom” modes, Fujifilm aims to replace nine cameras and four lenses with one relatively compact body.  Fujifilm’s GFX100RF is the company’s most co … Read the full story at The Verge. ...read more read less