On Thursday, March 20, Armani Exchange officially reopened its Lenox Square location in Atlanta, marking a new chapter for the brand with a refined aesthetic and elevated retail experience. To celebrate the occasion the store hosted a private cocktail event, bringing together influencers, fashion en thusiasts, and industry insiders. Featuring a music lineup from DJs Ash Lauryn and DJ Dirty Live, setting the tone for the night. The newly redesigned store, located at Lenox Square Mall in Buckhead, showcased the brand’s refreshed vision, integrating elements that embody the essence of Armani’s luxury lifestyle.The store is located at Lenox Square in Buckhead and showcases the brand’s refreshed vision, integrating elements that embody the essence of Armani’s luxury lifestyle. Photo by Noah Washington/The Atlanta VoiceAs part of the brand’s repositioning, Armani Exchange is infusing more of the Armani money lifestyle into its entire world. The revamped store features high-end design elements made in Milan, including custom floors and walls that inspire both new and returning clients. This fresh concept also extends to the product selection, with pieces that reflect Giorgio Armani’s style and vision.Among the attendees was Sarai Blissett, a hairstylist and content creator who has been active in the influencer space since 2019, dedicating herself fully to it over the past two years. Blissett expressed excitement about the event, highlighting the opportunity to connect with fellow creatives and engage with her community in person.“Meeting people I follow and engage with daily at events like this, especially in Atlanta, is really, really cool,” Blissett shared. A longtime fan of Armani Exchange since her high school and college years, Blissett was particularly captivated by a yellow purse she spotted in the store. “It’s definitely spring”.The event also featured Reginald Hampton, also known as DJ Dirty Live, who provided the evening’s soundtrack. Speaking about the experience, he expressed his deep connection to the brand.“I wear it every day. I’m one of the best clients they have. I claim that myself,” Hampton said. “I come here a lot. I know all of the staff. I know the VPs. We have a great time. So it’s a great thing to have a grand reopening like this. It’s beautiful.” Describing the energy at the event, Hampton highlighted the lively atmosphere. “Oh, man, the energy in the room is amazing. People are having a great time. They’re having champagne. They’re shopping, enjoying themselves, networking, and a lot of them are wearing the brand already. It’s a beautiful thing.”DJ Dirty Live. Photo by Noah Washington/The Atlanta VoiceJeffrey Alford, a telecommunications technician and member of the Black biking community in metro Atlanta attended the event to support DJ Dirty Live, whom he considers his go-to DJ.“He’s my DJ. I’m just out here supporting,” Alford said, “In this climate, you have to take care of those who take care of you. And DJ Dirty, he takes care of us, so I’m here supporting him.”Alford, dressed in Armani Exchange from head to toe, shared his appreciation for the brand. “What I like about the brand is the good quality,” he said.As for the latest collections, Hanson expressed enthusiasm for the upcoming SS25 collection. “I love it. As you see in the windows, there are a lot of great colors put together. I like the black and the white exchanges. It’s really, really nice, really nice.”When asked about his experience attending the re-launch Alford stated, “This is all new, and it’s like, there’s no script for this. And I’m loving it. I’m here on the ground level of the whole thing. We’re making history right now, and I’m just glad to be a part of it.”The post Armani Exchange reopens Lenox Square location appeared first on The Atlanta Voice. ...read more read less