Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets - Peer2Peer

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Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

Mar 21, 2025

Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business. The search giant conducted the test because European c ...read more

https://techcrunch.com/2025/03/21/google-claims-news-is-worthless-to-its-ad-business-after-test-involving-1-of-search-results-in-eight-eu-markets/

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