HONOLULU (KHON2) -- HONOLULU Magazine, First Hawaiian Bank and Mastercard are proud to present BrunchFest, the exciting kickoff event of the Hale ‘Aina Series. This highly anticipated brunch celebration will take place on Sunday, March 23, at the Ho‘okupu Center, bringing together Hawai‘i' s top breakfast and brunch destinations. Ciao meets aloha with Festa Italiana 2025 “We're excited to have First Hawaiian Bank and Mastercard as our partners again to elevate our local chefs and restaurants through the Hale ‘Aina Series, kicking off with the popular BrunchFest,” said Donna Kodama-Yee, publisher of HONOLULU Magazine. “The Hale ‘Aina series is all about honoring our restaurant industry and showcasing what makes island dining one-of-a-kind.” Is it safe for foreign tourists to visit Hawaiʻi? 15 facts to know This year's BrunchFest embraces a vibrant “Harajuku” theme, offering attendees a relaxed Sunday Funday atmosphere with delicious sweet and savory bites, bottomless Bloody Marys and mimosas, live entertainment, and more. Participating restaurants include Egghead Cafe serving Taiwanese green onion pancakes; Hoku's at the Kāhala, offering their signature thin pancake; Over Easy; and many other beloved local establishments. Download the free KHON2 app for iOS or Android to stay informed on the latest news BrunchFest kicks off a series of culinary events, which will continue with the popular Rosé Soirée in May and culminate with the First Hawaiian Bank and Mastercard Hale ‘Aina Gala in September. "This partnership with HONOLULU Magazine provides First Hawaiian Bank debit and credit cardholders a fantastic opportunity to get exclusive early access and discounts to premier culinary experiences like BrunchFest that feature Hale 'Aina Award-winning chefs," said Raoul Magana, Senior Vice President & Division Manager, Consumer Products Division of First Hawaiian Bank. BrunchFest tickets are available at hnltix.com, and First Hawaiian Bank credit and debit Mastercard holders can enjoy a 20 percent discount on full-priced tickets when using their First Hawaiian Bank debit or credit cards. Check out more news from around Hawaii For more than 40 years, the Hale 'Aina Awards has been the premier dining award in Hawai'i, and the new Hale 'Aina Series represents an exciting evolution of this beloved tradition. More information on BrunchFest and the entire Hale ‘Aina Series can be found HERE. ...read more read less