Buffalo Wild Wings introduces BDubs Vision Goggles for March Madness
Mar 13, 2025
INDIANAPOLIS (WISH) — Buffalo Wild Wings is offering basketball fans a new way to watch March Madness by introducing its limited-edition B-Dubs Vision Goggles.
The Official Sports Bar of March Madness is taking gameday viewing to the next level with these unique goggles, designed to help f
ans catch every second of the action.
Buffalo Wild Wings is known for its wall-to-wall screens showcasing March Madness games, but now fans can watch even more with the B-Dubs Vision Goggles. The goggles feature four adjustable arms and five mirrors, including three that rotate, one that bends laterally, and another that extends in and out. This design allows fans to watch multiple games simultaneously, including those on screens behind them.
“What makes March Madness so exciting is the sheer amount of can’t-miss games and moments happening at once,” said Tristan Meline, chief marketing officer at Buffalo Wild Wings.
“B-Dubs is the only place you can watch it all, with over 60 TVs playing both the men’s and women’s games at the same time. So, we created these one-of-a-kind goggles to help our most devoted fans catch even more action than two eyeballs will allow.
“B-Dubs vision goggles are more than just a cool new pair of glasses,” said Hank, mascot for Buffalo Wild Wings. “They’re a revolution in Basketball-Viewing-Related-Eyewear. My mission is to disrupt the category by reimagining the future of what it means to watch TV.”
Starting March 17 at 9 a.m. ET., the B-Dubs Vision Goggles will be available for $9.99. Fans can purchase them here. Additionally, Buffalo Wild Wings sports bars nationwide will serve wings, sauces, burgers, and sandwiches to keep fans fueled throughout the tournament. An infomercial starring Hank, the brand’s iconic computer-generated buffalo, will also showcase the goggles in action.
Buffalo Wild Wings will be selling limited edition goggle with five adjustable mirrors. (Provided Photo/Buffalo Wild Wings)
Buffalo Wild Wings mascot Hank shows off the B-Dubs Vision Goggles. (Provided Photo/Buffalo Wild Wings)
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