VISALIA, Calif. (KSEE/KGPE) - Due to the increase in traffic incidents involving pedestrians, cyclists and vehicles, the Visalia Police Department announced the launch of their new safety initiative to enhance road safety and reduce accidents. Officers say the safety initiative aims to promote safer behavior for both road users and pedestrians alike. "Pedestrian and cyclist accidents are on the rise, and we need everyone—drivers, cyclists, and pedestrians—to be more aware of their surroundings and make safer choices," said Sergeant Henry Martinez. "With it getting dark as early as 6 p.m., it can be difficult for drivers to see pedestrians and cyclists, especially in poorly lit areas. It's crucial that everyone takes extra precautions during these darker hours to stay visible and alert." The initiative will increase enforcement for both pedestrian and cyclist violations, as well as driver behavior that can lead to traffic collisions. Per police, key violations include: For pedestrians and cyclists: Illegal crossing or riding in unsafe areas Walking or cycling against a red light or "Don't Walk" symbol Failure to yield the right-of-way Walking or cycling on the roadway when not allowed For drivers: Failing to yield to pedestrians and cyclists at crosswalks Distracted driving, such as using a cell phone while driving Speeding in areas with high pedestrian or cyclist traffic Not checking blind spots when turning or changing lanes. "Drivers must stay alert for pedestrians and cyclists, and in turn, pedestrians and cyclists must stay visible and make smart choices to prevent accidents," Martinez said. "While the initiative will involve enforcement through citations, the focus is also on education. Officers will engage with pedestrians, cyclists and drivers, encouraging everyone to stay alert," the police department says.