CHARLOTTE, N.C. – The winter holidays have ended and the cycle of the seasons are in preparation. You’ve probably noticed on your shopping trips, an influx on employees busy focusing their attention to the crevices of the walls, corners, and other minor details in the store; it’s floor set transition time in the QC and other areas. Despite the continued battles of the January frost, retail businesses are presenting pastel colors, botanicals, the essence of spring in stores. Why does it matter? The visual presentations represent product and marketing material for the upcoming selling period! Floor sets are typically pre-scheduled events in the calendar for retail businesses, and usually collide with the following events: The launch of a new product line or collection The launch of a new season (e.g. spring/summer) The Launch or ending of a sale or promotional event Changing the store theme to match a special time of the year (e.g. Christmas) Why it matters part two (a shoppers POV) A floor set in retail provides several benefits for customers, including: easier navigation through the store, a more visually appealing shopping experience, and a sense of organization, which ultimately leads to a more enjoyable and efficient shopping journey. Another benefit the men will enjoy is reduced shopping experience. Floor sets changes for January mean there’s a plethora of winter holiday gifts and decor to get you head for next year while prepping for light, airiness of the spring season. As you’re shopping, keep an eye out for the seasonal changes and major discounts!