ROCHESTER, N.Y. (WROC) – The 2025 Greater Rochester Boat Show and Super Sale is motoring its way back into the Rochester Riverside Convention Center. Local boat dealers will return for the 38th annual show during the best time of the year to purchase models of Sports Boars, Cruisers, Fishing Boats and Pontoon Boats, PWCs, Jet Boats, Ski Boats, and Performance Boats. If you buy a boat during the show, dealers can hold the boat for you until you are ready to use it. On-site financing will also be available during the show. This year's boat show will run from January 30 through February 2. Sale hours will run from 11:00 a.m. to 9:00 p.m. Thursday and Friday, 10:00 a.m. to 9:00 p.m. Saturday, and 10:00 a.m. to 5:00 p.m. Sunday. Admission is listed at $10 per person and $7 for seniors or first responders and military with an ID. Kids under 12 are free. There is also free parking in the South Avenue Garage with paid admission. Dealers are also urging visitors to bring a picture of their trade-in to get an idea of its value at the show.