SIOUX FALLS, S.D. (KELO) -- On March 7th 1955, an iconic children's show hit the airwaves in KELOLAND. That show was Captain 11. Now, KELOLAND is getting ready to celebrate the 70th anniversary of the program that entertained kids for generations. Captain 11 captured the attention of young viewers in KELOLAND for more than 40 years. KELOLAND's Dave Dedrick portrayed Captain 11. Over the years, Captain 11 would invite kids into the studio to celebrate birthdays, win prizes, and more on live TV. Captain 11 also made appearances outside of the studio, something Devin Duncan remembers well. "It was controlled chaos, but lots of fun," Duncan said. Duncan was the director of promotion and marketing at KELO in the late 80s and 90s. "I proudly served as Lieutenant 9 1/2. I was stage manager I was props manager. I was toy getter. I was balloon blower. I was everything you can imagine that Captain needed. He really didn't need a lot of help. I was there a lot of times to help the kids," Duncan said. Captain would draw big crowds at his stops across KELOLAND, including the South Dakota State Fair. "It was always hot. It was always dusty, but we always had some of the biggest crowds show up," Duncan said. "Didn't matter if it was 100 degrees out. People would be there," KELO Commercial Producer Dirk O'Dell said. O'Dell used to operate cameras for Captain 11. He remembers the KELOLAND studio buzzing before showtime. "Noisy. One thing about the show is, just before the show, you had all these kids coming in for the Captain 11 show and they're excited, of course, so naturally they're kind of screaming and yelling, just normal stuff with little kids," O'Dell said. But the set would quiet down when the production crew cued the Captain for his half-hour show. "Dave was very good at what he did, always ready for the kids. And it was interesting because you got a whole potpourri of families and kids that would come in and he would just accommodate everybody from every level, and it was just interesting to watch him do his thing," Brown said. Former KELO employee Mike Brown also operated cameras for the Captain. "A lot of people were interested in helping with that show. There were other people in the building that would help too, other camera operators and technical people, and they just knew this show was very important, even though some people might say, it's a kids show, but to us it was important, and so they put their best effort forward," Brown said. 1996 marked the end of an era in KELOLAND. Captain 11 broadcast his final show. Generations of the Captain's crew members showed up to for the hour-long spectacle. "We wanted to send Captain 11 off in the best way, the best way we could. It's hard to end something that has meant so much to so many people and is a legacy, and so we tried our best to live up to that level for the Captain," Duncan said. And while the Captain 11 show ended decades ago, the legacy lives on in KELOLAND today. There is a special Captain 11 page on KELOLAND.com. Once you're there you can watch clips of the Captain 11 show, browse old photos, and more.