When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher in 2025's "Happy New Year" message, it was immediately met with sarcastic scorn and delightful derision for the uninspired choice (at least by people who pay attention to such things). Had the font faux pas been the branding rollout of a new app, product, or company, the consequences might have been more severe.