A boutique tucked away just off Main Street in the Galleria Mall is celebrating its 10th anniversary, marking a decade of providing unique fashion and a distinctly European flair to locals and visitors alike. DiJore, operated by owner Marcyne Brown, has become a go-to destination for shoppers seeking exclusive women’s clothing.Each year, she travels to Europe, attending trade shows and exploring hidden alley shops and retail gems to uncover brands and pieces unavailable anywhere else in the area. Brown’s mission? To deliver a unique boutique shopping experience.“People have asked me to hire them to be my buyer, and I always say no because I will go to Italy and find things that I feel would be perfect for one of my customers,” Brown said. “It’s fun and personal. People often think since I’m so exclusive, I must also be expensive, but I’m one of the best-priced boutiques on Main Street. I buy direct, I buy top quality, and I find really good deals.”DiJore’s business model is rooted in Brown’s attention to detail. When she identifies a standout brand during her travels, she digs deeper to find the manufacturing origins of the products. Her strategy aims for exceptional quality at reasonable prices, which she highlights as an essential part of her boutique’s charm.The boutique also offers a wide selection of boots for every style and personality, from sleek, tall designs that exude elegance to short, playful options for casual outings. Whether a shopper is drawn to bold patterns or eccentric details, each pair is curated with the idea of fitting customers to footwear that speaks to their individuality.“You’ll find Turkish boots that look similar, but they will have hard leather heels. These (at Dijore) are on an amazingly comfortable sole,” Brown said. “I think it is important to have comfortable shoes. Plus, they are a handcrafted statement piece.”Over the years, this hands-on approach has made DiJore a trove for fashion lovers. The boutique features items that can’t be found within 300 to 400 miles of Park City. “If the brand is easily found all over the U.S., I don’t want it,” Brown said. “You can buy something here and send it to your sister, and she will be the only one who has it.” DiJore reflects Brown’s labor of love and her understanding of her clientele. From locals seeking a statement piece to tourists taking home a slice of Park City style, DiJore continues to serve as a hub for style, quality and fashion-forward individuality.“I appreciate my customers so much, especially my local repeat customers who encourage my goals and dreams at DiJore,” she said, reflecting on 10 years in business. “As Park City’s ‘best-kept secret’, I rely on the word of mouth of my customers when they bring their friends, family and neighbors to shop in my boutique. Their enthusiasm to refer others to my store is the greater compliment.”The post DiJore celebrates 10 years as a one-of-a-kind fashion boutique appeared first on Park Record.