New Orleans business owner ‘going back to the basics’ amid looming TikTok ban
Jan 17, 2025
NEW ORLEANS (WGNO) — The U.S. Supreme Court is upholding the upcoming ban on TikTok amid national security concerns, and the move could cost local businesses and content creators.
Starting Sunday, new users won't be able to download the widely popular short-form video app and updates won't be available, making the app inoperable.
The Supreme Court’s ruling comes after the app's China-based parent company failed to sell it.
Attorney and technologist Robert Brownstone says the algorithm that fuels what users see on the app is vulnerable to manipulation by Chinese leadership."The system can push desired information to certain targets so they can manipulate all kinds of things,” explained Brownstone. "You add to that, deep fakes that are so readily created these days by anyone, let alone a powerful enemy such as China.”
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TikTok has contributed to the livelihoods of hundreds of thousands of Americans.
Kelsey Campion, the owner of the New Orleans boutique and event space Fringe and Company, says most of their sales are generated through social media, including TikTok."Losing TikTok is really scary, especially for many small businesses. I have other small business friends who are nervous about it as well, because it is a significant source of traction,” said Campion. "It's a significant source of traffic to our websites. It's also a significant source of just community building that we see within the social media platform."Campion understands the criticism of TikTok but believes a ban is extreme. However, she's using the momentary setback as a time to re-focus."Go back to the basics. Do what you know best. Find the community,” said Campion. "Find your people where they're at, and then also be open to what's around the corner because there's always something new going on.”
According to Brownstone, a compromise was unlikely, making the ban inevitable. He does hope the country will look at the bigger picture.
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"Unfortunately, in this particular setting, [it] was really the only way to go,” said Brownstone. "But I think the big concern here that I have is that we're not targeting having a national, federal privacy law that would impact all the other ways that information is gathered on all of us, not just through TikTok.”
Louisiana Attorney General Liz Murrill, who sued TikTok last year, released the following statement about the impending ban:
The bipartisan ban on TikTok was passed by Congress and signed by the President. Congress has every right to protect American privacy rights from foreign adversaries who may conduct espionage and surveillance. If TikTok wants to continue in the United States, it can be sold to an American company with a different algorithm. President Donald Trump has voiced his support for this strategy.
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