BUFFALO, N.Y. (WIVB) -- The Supreme Court has cleared the way for a ban on TikTok in the United States unless federal leaders find an alternative solution. This might be disappointing for everyday users, but local business owners, organizations and influencers are also being hit. When you think of TikTok, you most likely picture trending challenges, viral dances, and for some people, endless scrolling. But for organizations like the SPCA serving Erie County, the app is used in a completely different way. "We use this platform to reach a wider audience," said Jillian LeBlanc, social media manager at the SPCA. "We know that TikTok offers us the opportunity to reach people from all across the globe." If you take a look at the organization's TikTok page, you'll find hundreds of videos ranging from heartwarming adoption stories to cats and dogs playing roles in comedic trending sounds. The account has over 3 million combined likes with their most viral video getting 7 million views, compelling more people to consider adoption. "It was one of my personal goals to expand our reach and engagement on TikTok," said LeBlanc. "We expanded our account from about 7,000 followers to 41,000." For businesses who rely on the platform, the impact can be even greater with both a loss in customer reach and sometimes revenue. Abigail Lee started her business selling unique Bills apparel back in 2017. She has always used social media but recently turned to TikTok to promote her products. With a ban on the horizon, she's worried it might impact her sales. "If it goes away, it's going to stink," said Lee. "I was really excited about the growth I've gotten this year and I've been excited to connect with so many people." Lee has also had a handful of videos go viral on the app, with 23,100 followers and over 1.4 million views. "I've noticed that I've been getting sales off if I'm wearing a shirt in a video," said Lee. "People will see it, ask where it's from, and I send them my website and they buy it. It's been so helpful." For one Buffalo native, TikTok isn't just a way to connect, it's a career. Molly Rutter gained such a substantial following -- over 187,000 people -- that she left her teaching job to pursue social media full time. With Friday's announcement, she's left wondering what to do next to make a living. "I feel like I was in a constant state of denial for a while," Rutter said. "Now that a decision has been made, I am absolutely devastated." Rutter said she's been building a community with her lifestyle content on TikTok since 2021. She usually gets paid by the app on the 15th of every month, but she has yet to receive her January paycheck. "That's been the biggest blow to me because there have been talks of getting rid of TikTok for a while now," said Rutter. "But I never expected it to literally lead me to me not getting my last months' worth of pay." All of the women say if TikTok is banned in the United States, they will be turning to Instagram. But they are hopeful some sort of agreement will be reached to keep the app up and running. Latest Local News WNY natives react to possible TikTok ban Sabres allow another lead to slip away Schools across Buffalo celebrate Bills spirit Friday Traditions to superstitions: How Bills Mafia hopes to help the team Police release bodycam video in connection with arrest at Walden Galleria Trina Catterson joined the News 4 team in 2024. She previously worked at WETM-TV in Elmira, a sister station of WIVB. See more of her work here.