Nearly all small investors lose money in the markets, but a new trading platform called Good Market thinks artificial intelligence might be the solution. Launched by fintech experts from M2 Exchange and Freetrade, Good Market targets what many consider to be the biggest enemy of retail trading: human emotion. The platform, currently in closed beta, uses artificial intelligence (AI) and user-friendly tools in an effort to minimize the emotional decisions (such as market drops or buying during rallies) that lead to a drastic 90–95% failure rate among retail traders. Why Retail Traders Struggle For years, traders have struggled in markets where emotions often outweigh strategy. “Current trading platforms are part of the problem, not the solution,” says Good Market’s development team. “While Binance, Coinbase, and other exchanges focus on transaction volume, they’ve neglected the fundamental issue: traders lack systematic execution tools that prevent emotional trading and enforce disciplined strategies.” What does this mean for the average retail trader? Good Market intends to educate and provide traders with the tools they need to automate their strategies, minimize their bias, and make better decisions that are not based on emotions. The Good Market Solution What sets Good Market apart from other trading platforms is Smart Assist Intelligence™, their AI engine designed to streamline trading. The new platform helps protect traders in several ways. Its AI tools can either assist with trading decisions or handle trades automatically. Traders who want to create their own strategies can do so without knowing how to write computer code. To prevent big losses, the system automatically controls how much money goes into each trade. Users can also share successful trading strategies with each other through a community marketplace. Plus, all the tools needed to analyze markets are built right into the platform. The Role of $GOOD The platform has created its own cryptocurrency called $GOOD, which offers perks to those who hold it. In the first round of sales, 4 million tokens are available at 2.5 cents each, with the price set to double to 5 cents in the second phase. Holders get benefits like paying up to 20% less in trading fees and access to special features. Those who buy early get extra perks, including invites to meet the team in London and special platform status. They can even help guide how the platform develops. Built by Experts The people behind Good Market bring serious financial experience to the project. The team includes key members who previously managed more than $2 billion in trades at M2 Exchange, as well as leaders from the trading platform Freetrade. Development started in February 2024, with the team focusing on creating professional-grade trading tools that regular investors can use. Their goal is to give individual traders access to the same powerful tools that big investment firms use. While Good Market offers tools to improve trading outcomes, it’s important to remember that cryptocurrency trading is inherently risky. Good Market’s tools might improve trading results. However, the company emphasizes that trading crypto can be highly risky and offers no guarantees that users will turn a profit. Looking Ahead Good Market’s goal is simple: empower retail traders to succeed in an environment where failure has often been the norm. Although the platform is currently in closed beta, it is set to expand to a public beta in early 2025. For small investors who’ve struggled with traditional trading platforms, Good Market’s launch represents a new approach in an industry that has often seemed stacked against them. Whether AI can truly help average traders beat the odds remains to be seen, but it’s a fresh take on a big problem.   This article was produced by Media Decision and syndicated by Wealth of Geeks.