Jan 16, 2025
The ski patrol strike that defined the 2024-25 holiday season at Park City Mountain seems to have left the resort’s owner largely unbothered, at least in economic terms.In a report on ski season metrics, Vail Resorts Inc. reported season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 4.5% compared to the prior year season-to-date period, the company said.Season-to-date ski school revenue was up 1.1%, and dining revenue was up 6.6% compared to the prior year season-to-date period. Retail/rental revenue for North American resort and ski area store locations was down 5.4% compared to the prior year season-to-date period.The only bearish metric was season-to-date total skier visits, down 0.3% compared to the prior year season-to-date period.Vail Resorts owns Park City Mountain, where the Park City Professional Ski Patrol Association union went on strike during the 2024-25 holiday season from Dec. 27 to Jan. 8. The action was prompted by an inability to reach agreement on wage increases and benefits over 10 months of negotiations, and the union ratified a new contract through April 2027 on Thursday, Jan. 9, and returned to work.Strike or no strike, the larger Vail Resorts apparatus has carried on.“We are pleased with our season-to-date results, which reflect the stability provided by our season pass program, our investments in the guest experience, and the execution of our mountain operations teams across all of our mountain resorts,” said Kirsten Lynch, Vail Resorts’ chief executive officer.Lynch addressed the strike toward the end of her comments attached to the report.“In addition to the strong start to the winter season, we are pleased to have reached an agreement with the Park City Mountain patrol union that is consistent with the wage structure across all of our mountain resorts,” Lynch said. “We deeply regret the disruptions caused to our guests during the patrol union strike and are committed to delivering an exceptional and safe experience for our guests, and rebuilding their trust and loyalty.”In December 2024 during a quarterly earnings call, Vail Resorts reported Epic Pass sales were down about 2% but that revenue was still up about 4% due to an increase on the pass price itself.The Epic Pass model appears to insulate Vail Resorts against turmoil among individual resorts.It also allows the company to address labor needs between them. Vail Resorts brought in employees from Park City Mountain and other Vail Resorts mountains to fill in for the striking patrollers. Still, many guests complained of long lift wait times and inadequate patrol service and staffing.Vail Resorts’ network of ski resorts includes Vail Mountain, Breckenridge, Whistler Blackcomb, Stowe and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.See the full report in its original form below. Vail Resorts Reports Certain Ski Season Metrics for the Season-to-Date Period Ended January 5, 2025DownloadThe post Ski patrol strike but a scratch on Vail Resorts’ revenue so far this ski season appeared first on Park Record.
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