TikTok ban looms, local boutique affected
Jan 16, 2025
AUBURN, Ind. (WANE) -- As the possible TikTok ban looms, local businesses who attribute sales to the success of their account are living in limbo.
Bad Addiction Boutique owner Jessica Slone says their creative videos and unique designs quickly turned posts into profit.
The Auburn-based clothing company saw its sales skyrocket after going viral on TikTok during the COVID-19 pandemic. Now, with 80% of their revenue coming from TikTok Shop, the looming ban on the platform threatens to upend their business model.
"It's terrifying, and I speak not just for myself, but the 7 million other small businesses that use TikTok as a lifeline," Slone said.
The U.S. government’s consideration of a TikTok ban has left many small businesses like Bad Addiction scrambling to find alternative ways to maintain their sales and customer engagement.
For Bad Addiction, which relies heavily on TikTok Shop, losing the platform could mean a significant drop in revenue.
With over 200,000 followers and nearly 62,000 items sold, the platform didn't just bring sales, it built a community.
"Thank you to my followers for believing in me. I had a dream of making it big on TikTok... and we did it."
As the debate over TikTok’s future continues, small businesses like Bad Addiction are a reminder of the platform’s impact on local economies and the potential ripple effects of its absence.
For now, Bad Addiction Boutique is preparing for the worst, exploring other social media platforms and digital marketplaces to keep their business afloat. However, the transition won’t be easy, and the company is bracing for the challenges ahead.
Bad Addiction Boutique is active on Facebook and Instagram as well.