How Target, Walmart are positioning their store brands like Up Up, Better Goods
Jan 15, 2025
Target Corp. has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new store brands as a way to move upmarket.
https://www.bizjournals.com/twincities/news/2025/01/15/target-walmart-store-brands-growth.html?ana=RSS&s=article_search
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