-Watch last year's drive in the player above ROCHESTER, N.Y. (WROC) – The Fairy Godmothers of Rochester will be hosting a prom dress drive at Marketplace Mall in Rochester on Saturday. People can drop off their new or gently used formal dresses, shoes, jewelry, and purses for this year's prom season. The drive will be held from 10 a.m. until 3 p.m. Fairy Godmothers partners with over 200 high schools and programs in Western New York to make sure that every girl can go to prom in her dream dress without the financial strains. The Fairy Godmothers of Rochester dress hundreds of young ladies every year.