(CNN)– A few years after filing for bankruptcy, JCPenny is hoping to make lots of J.C. dollars. That’s why the 123-year-old department store chain is merging with “Sparc Group”, a company that owns several struggling clothing brands including “Forever 21”. This partnership will create a new company named “Catalyst Brands”. Analysts say this combination of clothing stores will likely benefit from cross-marketing, cross reduction, and talent sharing. Categories: News Tags: forever 21, J.C. Penny