RICHMOND, Va. (WRIC) -- The Branch Museum of Design and Architecture is starting its 10th year in operation with a new name and a new leader. Moving forward, the museum will be recognized as The Branch Museum of Design -- which will reflect all aspects of design, including architecture. According to the museum, the rebranding will be revealed by the spring season. In addition to the new name, the museum has a new executive, Kristen Cavallo, who brings in over 30 years in the advertising industry. “Our new name is more reflective of the fact that design is all around us, from architecture and art to fashion and interiors,” said Walter M. Dotts, chair of the museum's Board of Trustees. “We are beyond thrilled to welcome Kristen to lead our organization as we further our vision of achieving a world where innovative, equitable and beautiful design is valued as essential to improving lives and ensuring a sustainable future. She has earned a reputation of bringing out the best in creative innovators and leading world-class firms in the design industry.” In her career, Cavallo has served as the global head for MullenLowe Group and CEO of The Martin Agency. “I’ve been a friend and admirer of Kristen for a long time,” said Kelly O’Keefe, a member of the museum’s Board of Trustees. “Her work at The Martin Agency and MullenLowe Global was transformative and reflected her passion for the power of creativity and culture as tools that can bring communities together, lift people up and drive positive change. She is the perfect catalyst to guide The Branch Museum of Design as it seeks to act as a beacon for the work of the world’s best designers and a showcase for the power of design.” Cavallo will be the successor to Executive Director Heather Ernest, who will be relocating out of state to be near family. “The Branch Museum of Design captivates me,” Cavallo said. “I’ve seen firsthand how creativity can broaden minds and grow businesses. Design fosters curiosity, which is the root of growth – personally and professionally. In addition, Richmond has a reputation for design and is deserving of a museum to celebrate it. Lastly, housing this museum at the Branch with its storied history provides an interesting tension between the old and the new that I love.” For more information about The Branch Museum of Design, visit the museum's website.