(CNN)– McDonald’s wants its customers to say “I’m Lovin It” again. On Tuesday, Jan 7, the restaurant chain rolled out a new value menu that is said to be its biggest change in several years. Dubbed the “McValue”, it’s the company’s attempt to lure back customers who have been put off by higher prices. The value menu offers a “buy one, add one for a dollar” option along with other food and drink deals. McDonald’s is pulling out all the stops to get customers back into its restaurants, nabbing former Wrestler-Turned-Actor John Cena to lead its marketing campaign. Categories: News Tags: McDonald’s