TULARE, Calif. (KSEE/KGPE) - People who live in Tulare will soon be seeing a new logo around town. The city posted on social media on Dec. 27, showcasing the new logo and tagline that the city council approved. The city says the goal of this initiative was to create a powerful visual identity and tagline that authentically reflects Tulare's unique history, strong community, competitive strengths and future ambitions. According to the city, Tulare has a rich agricultural heritage that spans generations and as the city looks ahead, it is important to honor these roots while envisioning a future that builds on its past. The city says the new logo and tagline are designed to unlock the city's potential and inspire a renewed sense of pride and purpose among the residents and businesses. According to a city council meeting from Nov. 5, 2024, there was no fiscal impact associated with getting a new logo.