NEWTON, Wis. (WFRV) - Across 83 years, not a lot has changed at the sixth-generation Pine River Dairy. But time has finally caught up with one item: the price of ice cream scoops. “We were waiting, kind of dragging our feet, we didn’t want to raise the price and then finally this past year we decided it was time," QA manager Samantha Hammel said. "We just finally had to make that change, everything’s been going up from ice cream costs to spoons to cups to ice cream cones and everything in between.” Now, the price per scoop will be 50 cents, up from 25 cents. The store opened in 1941 and began offering ice cream in 1978, and this is the first time that the price of ice cream has needed to be raised. In addition to the ice cream and supplies being more expensive, operating costs have also increased. “Wages have been going up across the board throughout every industry, labor costs, insurance costs, and just product costs as well,” Hammel said. “Finding employees can be a struggle, we’re very fortunate we have a great group of employees but not everyone is that fortunate.” Besides ice cream, no other dairy products are expected to increase in price or costs. “Everything else is pretty consistent, here and there fluctuates but everything else has been remaining fairly consistent throughout the past year," Hammel said. “That can always change, everything is fluid in the industry in general. So we’ll just keep rolling with the punches.” While many of the quality products have remained the same, Hammel says the key to her family business's success is being open to change. “Our flexibility, we change with the market. With COVID-19, we closed our storefront but we did curbside service," she said. “Everybody orders things online nowadays, so I’m sure that will just continue to be an even bigger business than it is already.” Hammel also checks in with experts working in other aspects of the dairy industry to keep up to date with trends. “Just keep talking with them and getting feedback from what their challenges are versus ours and help each other out," she said. Cheese was the first item that the business started out with in 1941, and the smorgasbord has expanded both in type and variety of products offered. “I’m the sixth generation in this business, we started out making cheese, then we switched to butter and we have a retail store with cheese, butter, sausage, everything Wisconsin. We have almost 300 varieties of cheese in our stores, so just about anything you want we probably have it," Hammel said. “We make everything from regular salted butter, to unsalted European style flavored-butters and then we do specialty butters for certain customers as well.” “It’s a great feeling, big sense of pride being a part of the family business and carrying on that legacy.” Ice cream at Pine River Dairy has become and after school favorite for the Shebesta grandkids. “Right now they got their New York Cherry, that’s great, the macadamia nut ice cream is great, and I get their vanilla," grandpa Patrick Shebesta said. “They go to the Valders school, and they like to  stop in for ice cream afterwards, so we like to stop in here for a treat," grandma Terry Shebesta said. “50 cents isn’t very much, you get a nice little serving for 50 cents so we’ll still be stopping for ice cream.”