Molson Coors and the Milwaukee County Transit System (MCTS) are partnering to offer free rides on New Years Eve through the Miller Lite Free Rides program.Fare will be free from 8 p.m. Tuesday, Dec. 31, until the end of service on all routes. Service on the following popular routes will be extended until 4 a.m. Wednesday, Jan. 1: CONNECT 1 BRT 14 Entire route 18 Broadway and Knapp to 121st and Greenfield 21 Mayfair Mall to North Avenue and Water Tower 24 MCTS Admin Building to Southridge 30 Entire route, both branches PURPLELINE Bayshore to Franklin Walmart BLUELINE Fifth and Clybourn to Fond du Lac and Constance (Hampton) GREENLINE Entire routeSince the program began in Milwaukee in 1988, nearly 1 million rides have been provided. Last year alone, more than 9,000 rides were taken in the Milwaukee area.To ensure that those celebrating in Milwaukee have a reliable ride, we are excited to activate the Free Rides program once again across the U.S. this New Years Eve, said Alison Hanrahan, community affairs manager at Molson Coors. In collaboration with MCTS, we are looking forward to fostering community and fellowship as we ring in the New Year.New Years Eve revelers are encouraged to plan ahead by reviewing routes and arranging transportation in advance. Visit the MCTS website for details.Its about time to watch on your time. Stream local news and weather 24/7 by searching for TMJ4 on your device.Available for download on Roku, Apple TV, Amazon Fire TV, and more.Report a typo or error // Submit a news tip