SAN DIEGO (FOX 5/KUSI) — Specialty balloons, marching bands and more are gearing up to march along the San Diego Bay for the annual Holiday Bowl Parade. The procession will begin at 10 a.m. Friday, following the traditional route along Pacific Highway beginning at the intersection of Grape Street and Harbor Drive. The parade is free to watch, but grandstand seating costs $30 per person. DIRECTV Holiday Bowl: What to know before going Holiday Bowl organizers say they are expecting tens of thousands of spectators for the game day kick-off event. Road closures put in place along Harbor Drive for the parade, stretching from Grape Street to Broadway, will be lifted at 11:45 a.m., according to event organizers. Watch a livestream of the parade in the player above.