APPLETON, Wis. (WFRV) - With the holiday season still fully underway after Christmas Day, the Appleton Community Blood Center is continuing the Season of Giving. The Community Blood Center hosted its 7th Annual Holiday Blood Drive on Thursday from 6:30 a.m. until 3 p.m. at Poplar Hall in Appleton. Red Cross hosts 19th Annual Green Bay Winter Holiday Drive on Christmas Eve, Boxing Day All presenting donors were gifted with a long-sleeve Community Blood Center shirt along with breakfast or lunch depending on the time. An all-day coffee and hot chocolate bar were also available. First-time donors also received a $25 gift card. The event also featured a 'mixed reality experience' to help donors relax while giving blood. Ashwaubenon student creates mural for NEW Community Shelter "Sometimes the blood supply dips during the holidays as people are busy, but it's really important as the need for blood doesn't take a holiday," Community Blood Center President and CEO John Hagins said. "I think it's wonderful that people are taking the time out the day after Christmas to come out and support." Hagins added that they expected around 160 people or more to be in attendance and "give the gift of life."