RICHMOND, Va. (WRIC) -- The sound of wrapping paper and ribbons is a familiar one in Kristin Richardson's house during the holiday season. Her tree is decorated with arts-and-craft style ornaments, and the coffee table has a Christmas village of snowmen on it that her kids assembled. It looks like she's got it all together, but really, she feels a similar increase in stress as a lot of moms do around the holidays. “I was about to lose my mind," Richardson said, thinking back to three years ago before she'd started her business Sherah. At that time, she was working full-time in sales and balancing preparing for the holidays to make it as memorable as possible for her two girls. They'll be celebrating their 9th and 11th birthdays both just days after Christmas. With all this stacking up, Richardson wanted extra help. “So I started looking around for assistants and I found all these virtual assistant companies out there," she said. But none of them had boots on the ground in Richmond and they didn't understand the landscape. Richardson moved on, unsatisfied. She ended up posting a cry for help on social media when some of her stay-at-home mom friends offered to step in. And then it dawned on her. “Wait a second. There’s all these moms who need help and there’s all the moms who have time to help," she said. "And they’re really good at it because they’re doing all these things anyway for their own families.” That's how her business, Sherah, was born. Sherah now has hundreds of customers across the country, but mostly in Richmond, and 18 assistants who aim to help working moms catch their breath. Clients can log onto the Sherah website, submit a task and one of the assistants will take care of the rest. Around the holidays, tasks can range anywhere from wrapping gifts to decorating the tree to finding gifts for the in-laws. Sherah is a year-round business, but the holiday season is easily their busiest. During the rest of the year, they help with meal prep, laundry, finding childcare and even helping find an emergency plumber. One of the assistants, Shara Phillips, has been on the Sherah team since the beginning. “My mom always says, ‘I wish I had this when you were a kid,'" she said. A former teacher and mom to her 9-year-old son, she said she gravitates toward helping parents find childcare. “A fully vetted, background-checked, reference-checked candidate that could be a good fit for their family," she said. While Sherah is generally catered to moms, Richardson said some dads use it. Richardson said she'd appreciate more dads getting involved in helping with the day-to-day tasks moms are faced with, especially around the holidays. According to the American Psychological Association, "women are particularly vulnerable to increased stress around the holiday season." It's the moms "who shoulder the majority of the family burden for shopping and holiday celebrations and they feel particular stress from the time crunch required to get everything done." “The list of what a family has to get done on a daily basis is immense," Richardson said. "Our society today keeps raising the bar on everything that families and women and we all have to get done.”