Creativity is an outlet that can be used in many ways, Southwest Atlanta native Royce Bable is a perfect example of that. Bable, 35, was raised in Southwest Atlanta and graduated from Tri-Cities High School. With notable alumni like Andre 3000, Big Boi, and Kennan Thompson, it was there he would be able to find and express his creative side. He now leverages his career in brand partnerships to help fund the school’s arts program.Photo By Edward CatesWhile most of his friends would end up going to art schools like Berkeley and Juilliard, Bable would attend the illustrious Howard University. While at Howard he had the opportunity to intern at Google.“I had a little bit of a tech phase, learned about disruptive corporate culture and I carried that with me, Bable explained.” For the internship, Bable would have to move to California. That opportunity helped him see how creativity can be applied in many ways while in business. After spending time at Google, he would work with Nielsen and gain even more knowledge about business and the corporate world. After working with Nielsen Bable would go back to Atlanta and start his own business, Roycebee Creative.This is where Bable’s career in brand partnership began. Bable’s company, Roycebee Creative, is focused on making connections between companies and notable brands, with clients like ONE Musicfest, ATL Greek Picnic, and Twogether Land in Dallas, Texas. Throughout my interview, Bable stressed the importance of expressing one’s emotions no matter the medium. During his journey, Bable has had the opportunity to work with brands like P&G and Sprite and set up activation like a full-functioning barbershop at ONE Musicfest.Photo By Edward CatesBable prioritizes giving back to his roots, whether it be donating to his old high school or collaborating with the Carter Center to educate the next generation through his Sweet Auburn stories series. Described as “a cross-generational storytelling series highlighting black trailblazers”, this series tries to educate the younger generation about important Black figures. With this series featuring guests like Xernona Clayton, Kathleen Bertrand, and Dr. Lonnie Johnson, Bable attempted to bring out another side to these trailblazers to make them more relatable to Gen Z.Photo By Edward CatesBable is truly an amazing example of when hard work meets creativity. His creativity shows in many ways whether it be his vision for brand partnerships or his innovative storytelling with Sweet Auburn Stories. If you’re interested in learning more about Bable you can follow @bableliketable on Instagram or visit Roycebee.coThis story is part of the Digital Equity Local Voices Fellowship Lab.  The Lab initiative is made possible with support from Comcast NBCUniversal.The post Royce Bable: Transforming creativity into brand partnerships and educational initiatives appeared first on The Atlanta Voice.