One of the buzzwords when talking about successful marketing campaigns in the current fast-paced business world is ‘experience creation’, as in a brand’s ability to offer its consumers memorable experiences, be it through their products, services or through marketing initiatives themselves. Hence, as the name might suggest, an assured way to triumph in such endeavours ... The post What Is Experiential Marketing: Emerging Opportunities In Latin America For Creating Lasting Impressions appeared first on KHTS Radio.