WICHITA, Kan. (KSNW) -- Shoppers headed out Friday morning in search of bargains on Black Friday. Each year, the Friday after Thanksgiving marks the official start of the Christmas Shopping season for retailers. To draw in shoppers, retailers typically offer bargains on selected merchandise. In recent years, as more people turn to online shopping, retailers have seen a decline in in-person sales. Kayli Kirkbride, store Director of Academy Sports East in Wichita, says the day started a little slower than normal, but traffic has been picking up. "Usually, like in the morning in the morning we have a line of like a hundred or more, says Kirkbride. At Town East, Black Friday shoppers Pam Barnes of Wichita and her sister Tammy Mullins, who was in Wichita from Lyons, say they woke up at 5 a.m. to beat the crowds. "I love it," says Mullins. "It's the thing to do every year." Barnes explains what excited her about Black Friday, "The people, the bargains." "And tradition," added Mullins. Illuminations at Botanica begins Kennedy Johnson and Jesse Grady, also at Town East, started at 6 a.m. "It's just the excitement, the adrenalin, that gets my blood pumping," says Grady. "Agreed," says Johnson. "You just wake up with that amazing adrenalin feeling." Ben Piggott is the Assistant Store Leader at Scheels. He has been here since before they opened the store three years ago. He says he personally loves working Black Friday. "Black Friday, we always call it our Super Bowl, says Piggott. "So, we're super pumped for everyone to come in the doors, and we know people are coming here for the deals. So, we're here to help make the holidays a little brighter for them. Saturday is Small Business Saturday, an annual effort to encourage shoppers to avoid shopping at national retailers and support local businesses in their community. The Small Business Administration says that since the initiative began in 2010, over $201 billion has been spent at small businesses.