(WPRI) — On Small Business Saturday in 2023, shoppers in the U.S. spent an estimated $17 billion supporting small businesses, according to the U.S. Small Business Administration (SBA). The annual event was founded by American Express in 2010 and is now cosponsored by the SBA. Since its inception, its estimated that shoppers have spent $201 billion at small businesses during Small Business Saturday. You can find a small business to support near you by clicking here. RELATED: How many people are expected to shop this weekend? Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Daily Roundup SIGN UP NOW