VIRGINIA BEACH, Va. (WAVY) — The Virginia Beach Police Department is delivering a safety message to cyclists and pedestrians following a recent fatal crash on Indian River Road.  Two people were injured, including a cyclist, after a crash involving a vehicle and bicycle at the intersection of Indian River Road and Sand Pebbles Drive Thursday, Nov. 14.  The morning after, Virginia Beach Police confirmed that the bicyclist, later identified as 49-year-old Colin Sutton, had died.  "Every day that we as bicyclists go out of the road, it's a risk," said Liz Schleeper, president of Bike Norfolk. “Same with pedestrians, especially in areas where there's lacking infrastructure, or less infrastructure than is safe for us.”  Local cyclist Bruce Mimran expressed a similar feeling to 10 On Your Side when he heard about the recent crash. He was hit by a car in 2021 while he was riding.   "I suffered a severe traumatic brain injury, among multiple fractures," Mimran said. “I wouldn't wish that on my worst enemy."   Police said Sutton failed to yield to oncoming traffic when crossing the street, which resulted in him being struck.   They add that crashes like this one, in which the bicyclist or pedestrian is at fault, have been on the rise over the last few years. The data showed there were eight such incidents in Virginia Beach in 2020 compared to 12 so far this year.   Virginia Beach Police Chief Paul Neudigate released a statement on the incident, offering condolences to Sutton’s family and friends. He also urged cyclists and pedestrians to be extra careful when on the road.   “On behalf of the Virginia Beach Police Department, I offer my condolences to Mr. Sutton’s family and friends,” Neudigate said. “As we are seeing an increase in injury crashes where the bicyclist and/or pedestrian is the causative factor, I would like to take this opportunity to encourage both pedestrians and cyclists to pay strict attention to traffic signals, to use marked crosswalks, and to use extreme caution while crossing roadways.”  Meanwhile, Schleeper said that it’s important to note the area this most recent crash happened is not accommodating to bicyclists.   "When I hear, 'OK, well it's the cyclist's fault,' well, you know, this person was also navigating an area that could use a lot of improvement," Schleeper said. "And again, we've had the data about how to improve roadways for bicycles and pedestrians for many years. We need more space. We need space to be able to move safely."  Both Schleeper and Mimran want to encourage other cyclists to plan out their route ahead of time and to make sure they have the right gear.   "I always encourage folks to wear helmets, bright clothing,” Schleeper said.   Mimran added the use of his helmet helped significantly during his crash and hopes others will hear this message.   "Get the best helmet you can buy, because it makes a difference,” Mimran said. “My helmet was a special helmet, and it was examined after the accident. [They] said it reduced the brain injury by 40% so, get a great helmet.”  The crash remains under investigation, but police said no charges are anticipated.